The Southern African Marketing Research Association is a non-profit, voluntary membership association of research organisations and researchers in the data, research and insights industry. SAMRA is recognised as the professional body for market research by the South African Qualifications Authority in South Africa. The organisation is managed by a Board of Directors in representative seats, elected by the members at the Annual General Meeting, who volunteer their time and expertise. SAMRA members are required to adhere to the SAMRA Memorandum of Incorporation and Company Rules, and the SAMRA and ICC / ESOMAR Code of Conduct and Guidelines. SAMRA aims to grow the data, research and insights industry; enhance quality and professionalism; deliver stakeholder value.