Cape Union Mart International (Pty) Ltd, 34-40 Barrack Street, Cape Town, South Africa
The store concept appeals to sophisticated women who want beautiful clothing, shoes, accessories, bath and body products, confectionery and homeware such as the locally made Wonki Ware crockery. In an age of mass-production and commercialisation, Poetry has become a destination for well-read and well-travelled women who long for clothes that aren't found on the shelves of stores everywhere, such as the sought after Rare Earth range.