Norman Goodfellows. Expect more. Not content with being just another bottle store, Norman Goodfellows has for the past 40 years been providing our discerning clientele with the finest wine, spirits, malts, soft drinks, party services and gifts. We also understand that it is not just what you buy, but how you buy it. Our relentless focus on extraordinary service levels, attention to detail and personal interaction with our clientele has garnered us a reputation as Jo'burg's finest wine and spirits merchant.