Home Staging = Styling a Property to Sel: In order for a property (whether vacant or occupied) to stand out from the competition, it must have the wow factor that buyers are looking for. This marketing edge is particularly relevant in the overcrowded and difficult property market that we are currently experiencing in South Africa which is not expected to turn around any time soon. One of the main reasons properties fail to sell timeously at close to the asking price is poor presentation. Staging is about showing a property at its absolute best to appeal to the largest number of potential buyers. While staging will not increase the value of a property, it will result in a quicker sale at a better price and will prevent the seller from having to discount the price when the property languishes on the market unsold. Staging a property before it is listed is therefore a sound business decision and eliminates the risk of not making that vital first impression on any potential buyer.