Private Clients, Institutional Fund Management. Grindrod Asset Management (GrAM) was founded in November 2009, when a number of asset management projects within Grindrod Bank were grouped together under a single asset management brand. Initially, there were two main business lines; Grindrod Private Clients (which housed the wealth management activities of GrAM) and Investment Products (which housed the unit trust and distribution capabilities of GrAM) . The business has grown rapidly thanks to the successful launch of a number of new products, as well as through the merger with Plexus Asset Management in 2012. Not only did the Plexus merger introduce new products into GrAM, but it also significantly increased the intellectual capital within the business, a key ingredient in the success of any investment management business. At the end of August 2013, assets under management had grown to R12. 30 billion and were split evenly across all business units.