At Identity, we're about making hearts flutter, heads turn, and knees weak. All in the name of fever- inducing fashion! Identity is edgy, on-trend and includes the essentials that every wardrobe needs, wants and has to have. At prices that everyone can afford. What more could any fashionista ask for?

An adventurous blend of colour, fabrics, fashions & labels all under one roof for women & men. Shop all your favourite brands online & collect instore for free.

Get in with the new! We're The FIX - the newest South African fashion brand in the Foschini Group. Fashion is your second language - ours too! We're fresh, we're fun and we're here to stay. Fashion is what we eat, sleep and breathe. Find threads you'll want to wear with on trend ranges inspired by you - let's make the streets YOUR runway. Whether it's a night out with your girls, or just a night out to wow, this is your newest fashion hotspot - big on style, small on spend. (Formerly Fashion Express) .