This kit includes everything you need to leverage the power of Facebook marketing. Designed for beginners it shows you exactly how to setup a business page on Facebook, with easy-to-follow instructions. It includes tips on setup, advertising, marketing, and analytics (useful statistics of your business page) . The guide is split into 3 parts: Part 1 Theory: Introduces and describes Facebook in a marketing sense, and includes statistics, benefits, and advantages for your business. Part 2 Practical: Shows you exactly how to set everything up the right way, with step-by-step instructions. Part 3 Extras: Includes additional resources to help you in your efforts, including guides on Facebook Security, SEO (Search Engine Optimisation), Google Analytics, and also templates to use for your own design.