etv is South Africa's favourite free-to-air television channel providing broad appeal programming spanning all age, race and income groups across 80. 5% of the South African population. etv's remarkable growth has seen it become a major force in the South African broadcasting industry. etv embraces a digital future by having a presence on terrestrial television and online. etv VISION Our vision is to promote, profile and position e. tv as the channel of choice and the number one entertainment television network in South Africa. etv AUDIENCE etv is the second largest channel in the South Africa. etv's terrestrial signal reaches 80. 5% of the South African Population. etv appeals to all races, all ages and all income groups and is the most viewed English language channel in the country. 69% of the e. tv audience are Black. Among the wealthiest 20% of the population is included in the top end of our target market...