BAT is a leading, multi-category consumer goods business. Founded in 1902, today the Group is a truly global company -it employs more than 53, 000 people worldwide, operates in over 180 markets and has factories in more than 40 countries. The Group's global business is divided into four regions and covers over 150 million consumers and 11 million retail points of sale, with a balanced presence in both high-growth emerging markets and developed markets. BAT's portfolio comprises combustible tobacco products, such as cigarettes, alongside a range of non-combustible products. These include New Categories of potentially reduced-risk products -vapour and tobacco heating products and modern oral products, including tobacco-free nicotine pouches -as well as traditional oral products, such as snus and moist snuff.