BOS refers to the local South African saying, 'GO BOS', meaning: to go wild but in a fun way. We appreciate positively wild people, subscribe wholeheartedly to the idea of surprise and delight and encourage all to find unexpected feel-good fun. BOS is also short for rooibos, the South African red tea with unique superfood powers and health benefits, including: low in kilojoules, naturally caffeine free and packed with antioxidants. The perfect ingredient for our range of refreshing ice teas and hot teas. Rooibos grows exclusively in the Cederberg region of South Africa and the place we call home. Our rooibos is organically farmed, hand harvested, and we plant one tree for every 2000 units sold to help protect our planet