One of the leading tourist attractions in Nelson Mandela Bay, Bayworld is unique in Southern Africa, embracing a natural and cultural history Museum combined with a Snake Park and Oceanarium, and a house museum at No. 7 Castle Hill. It is located in the heart of the Port Elizabeth beachfront and serves up a feast of edutainment to hundreds of thousands of visitors each year. The main activities of the Complex are research and education aimed at stimulating a greater awareness of the need for conservation of South Africa's natural and cultural heritage. Research and education programmes focus on marine life, reptiles, maritime and local history.