Amway offers people the opportunity to build a business of their own, market products through a person-to-person method and share with others the chance to do the same. Since its inception in August 1997, Amway South Africa L. L. C. has built a nationwide network of over 30 000 independent business owners who distribute more than 400 high quality consumer products throughout SA, Namibia and Botswana. Products include nutrition and wellness, body and beauty care and home living. Amway SA L. L. C. is a member of the Direct Selling Association (DSA) and is also a founding member of the Ethics Institute of South Africa. The Amway Corporation, based in Ada, Michigan, is privately held by the DeVos and Van Andel families.