Gopi Vaid was established in 2003, and they started their journey with just handblocked kurtas and tunics. From the very beginning, their aim has been to create designer clothing that is beautiful, easy to wear and long-lasting. Gopi's family background in the textile industry ensures that only the best fabrics are used with absolutely no compromise on quality.

Wrap yourself in the ethereal beauty of organza sarees from navy sa by Liva and enter a realm of unmatched elegance and grace.

A great design is just the beginning. You have to enjoy wearing it. A product is Preeti Bora only when it's true to fit with soft fabrics you will look forward to putting on. Never think about colours fading or bleeding, stitches loosening or other typical care issues. You can hop, skip, and jump in any Preeti Bora.