Data Mind publishes educational books for Grades R to 9 under the Iconic label. Iconic Mental Maths follows CAPS and has 200 Mental Maths exercises - one for every school day. They are available from Grade R to Grade 9 in English and Afrikens. The Iconic Comprehension books have a comprehension exercise for every day of the school year. They are fully integrated with all the school subjects so that children using them will improve their understanding of all their subjects. They are available in English and Afrikens from Grade R to Grade 7. The Iconic ABC for Life Anti-Bullying course helps encourage children to develop an ethos of kindness instead of bullying. They are available in the four phases, Foundation, Intermediate, Senior and FET.