SVA by Sonam and Paras Modi has time and again refined and redefined the India Modern aesthetic with their thoughtfully and stunningly realised campaigns, sprawling stores and an incredibly inspiring work culture steeped in conviviality and empowerment. SVA has been a beacon of mindful luxury with a strong conscience. As a brand deeply rooted in sustainable values and circular economy, SVA has always believed in zero wastage, recycling and upcycling by intelligently using up all the leftovers in trims and handmade potlis.