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Digital marketing is a dynamic and multifaceted approach to promoting products, services, or brands through digital channels. In an era dominated by technology and online connectivity, digital marketing leverages various digital platforms and tools to reach and engage target audiences effectively. This comprehensive strategy encompasses a wide range of online channels, including search engines, social media, email, websites, and mobile applications. One of the key advantages of digital marketing lies in its ability to track and analyze user behavior, enabling marketers to refine their strategies based on real-time data.